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Design charter and Image/copyright handbook
Neteor has created a design charter for Great Place to Work®, agency Institute based in San Francisco, USA and with with affiliates in North, Central and South America, Europe, Asia and Oceania. Integrating the company logo into the designs, While integrating the company logo, Neteor created an original design charter and a series of templates for report covers, flyers, posters, etc. to symbolize and strengthen the Great Place to Work® brand and mission. The logo of Great Place to Work® is very clean, with clear straight lines; Neteor chose in the design charter to offer a softer feel while remaining within true to a very simple clean design. The line of the "arc" that is the basis of the design , even if it is very simple, brings a sense of movement to the page and text that is supported by the light, sharp colors. Neteor also created a "Corporate identity / design handbook" (30 pages) that determines details guidelines for protection of the agency's Institute’s Intellectual Property and for usage of different iconography - logos, icons, fonts and other designed materials. Each document published by the network of affiliates thus serves to strengthen the image and the brand all while protecting the agency's valuable Intellectual Property. The Corporate Identity/Design Handbook includes:
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